People are searching for your exact products and services every day. Many of which may love to purchase from you or your website - if only they knew about it. Enforcing your offline image is great, but why not take advantage of one of, if not the most cost effective means of promotion available. Allow those who don't know you exist to start finding you.

Tracking, Research & Analysis

Knowing how users find (and don't find) you online is the first step in maximizing your website's potential.

The metrics made available by tracking a website's visitors are invaluable, yet surprisingly uncommonly taken advantage of.

Tracking, research & analytics should be the major strategic backbone behind a website's online visibility.

Search Engine Optimization (SEO)

SEO involves advancing the position that your website appears in search engine result pages (SERPs) for valuable queries.

As ranking algorithms are trade secrets, misconception shrouds the mysterious field of SEO. Many people I mention SEO to think it consists of including keywords in certain places on a page, even a decade after meta keywords basically lost their purpose.

Pay Per Click (PPC) Advertising

PPC advertisements are located very close to search results on SERPs—usually to the right and perhaps above regular search results.

The important distinctions between the two is that while regular search results are generated entirely algorithmically, PPC advertisements are entirely controllable in real-time by me as the advertiser with any given budget.